Analysing media effects: The third-person effect on party members

This chapter discusses some selected communication theories and their relationship to several studies on what media can and cannot do on the audience. Special focus is given on Davison's Third-Person Effect theory (1996) and how it could be applied on the political communication studies. A stud...

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Main Authors:	Idid, Syed Arabi, Mohamed, Shafizan
Format:	Book Chapter
Language:	English
Published:	Penerbit Universiti Sains Malaysia 2006
Subjects:	H10 Societies H61.8 Communication of information HM Sociology JC Political theory JQ Political institutions Asia
Online Access:	http://irep.iium.edu.my/61485/ http://irep.iium.edu.my/61485/1/61485_Analysing%20media%20effects.pdf

id	iium-61485
recordtype	eprints
spelling	iium-614852018-01-23T07:18:12Z http://irep.iium.edu.my/61485/ Analysing media effects: The third-person effect on party members Idid, Syed Arabi Mohamed, Shafizan H10 Societies H61.8 Communication of information HM Sociology JC Political theory JQ Political institutions Asia This chapter discusses some selected communication theories and their relationship to several studies on what media can and cannot do on the audience. Special focus is given on Davison's Third-Person Effect theory (1996) and how it could be applied on the political communication studies. A study was conducted on Malaysian registered voters in 2004. The result showed that the respondents believed that the mainstream media that included newspaper and television were more influential on government supporters rather than on the opposition supporters and the non-patisan respondents. Penerbit Universiti Sains Malaysia 2006 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/61485/1/61485_Analysing%20media%20effects.pdf Idid, Syed Arabi and Mohamed, Shafizan (2006) Analysing media effects: The third-person effect on party members. In: Mass Media Diversity In Changing Times. Penerbit Universiti Sains Malaysia, Pulau Pinang, pp. 76-105. ISBN 983-3391-83-4
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H10 Societies H61.8 Communication of information HM Sociology JC Political theory JQ Political institutions Asia
spellingShingle	H10 Societies H61.8 Communication of information HM Sociology JC Political theory JQ Political institutions Asia Idid, Syed Arabi Mohamed, Shafizan Analysing media effects: The third-person effect on party members
description	This chapter discusses some selected communication theories and their relationship to several studies on what media can and cannot do on the audience. Special focus is given on Davison's Third-Person Effect theory (1996) and how it could be applied on the political communication studies. A study was conducted on Malaysian registered voters in 2004. The result showed that the respondents believed that the mainstream media that included newspaper and television were more influential on government supporters rather than on the opposition supporters and the non-patisan respondents.
format	Book Chapter
author	Idid, Syed Arabi Mohamed, Shafizan
author_facet	Idid, Syed Arabi Mohamed, Shafizan
author_sort	Idid, Syed Arabi
title	Analysing media effects: The third-person effect on party members
title_short	Analysing media effects: The third-person effect on party members
title_full	Analysing media effects: The third-person effect on party members
title_fullStr	Analysing media effects: The third-person effect on party members
title_full_unstemmed	Analysing media effects: The third-person effect on party members
title_sort	analysing media effects: the third-person effect on party members
publisher	Penerbit Universiti Sains Malaysia
publishDate	2006
url	http://irep.iium.edu.my/61485/ http://irep.iium.edu.my/61485/1/61485_Analysing%20media%20effects.pdf
first_indexed	2023-09-18T21:27:13Z
last_indexed	2023-09-18T21:27:13Z
_version_	1777412271893381120

Analysing media effects: The third-person effect on party members

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