Analysing media effects: The third-person effect on party members
This chapter discusses some selected communication theories and their relationship to several studies on what media can and cannot do on the audience. Special focus is given on Davison's Third-Person Effect theory (1996) and how it could be applied on the political communication studies. A stud...
| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
Penerbit Universiti Sains Malaysia
2006
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/61485/ http://irep.iium.edu.my/61485/1/61485_Analysing%20media%20effects.pdf |