Consumer racism: a scale modification
Purpose – Consumer racism describes the act of purchase discrimination based on ethnic and/or cultural differences. As the original consumer racism scale was developed based on a Western context and environment, most of its items may be unsuitable for use in certain non-Western countries. This pa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing
2017
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| Online Access: | http://irep.iium.edu.my/61138/ http://irep.iium.edu.my/61138/ http://irep.iium.edu.my/61138/ http://irep.iium.edu.my/61138/1/Consumer%20racism%20a%20scale%20modification.pdf http://irep.iium.edu.my/61138/7/61138_Consumer%20racism_scopus.pdf |