Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use

Islamic reality shows started in Malaysia with Imam Muda, produced in 2010 by Astro Oasis. Since then, other television stations in Malaysia have also adopted this format. Using uses and gratification as a theoretical framework, a major focus of this paper was to examine the effects of Islamic real...

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Main Authors:	Tengku Mohd Azzman, Tengku Siti Aisha, Shariffadeen, Mohd Azzman, A.Manaf, Aini Maznina
Format:	Article
Language:	English
Published:	IIUM Press 2017
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/61048/ http://irep.iium.edu.my/61048/ http://irep.iium.edu.my/61048/1/Final%20Article%20December%202017.pdf

id	iium-61048
recordtype	eprints
spelling	iium-610482018-03-10T15:13:28Z http://irep.iium.edu.my/61048/ Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use Tengku Mohd Azzman, Tengku Siti Aisha Shariffadeen, Mohd Azzman A.Manaf, Aini Maznina H Social Sciences (General) Islamic reality shows started in Malaysia with Imam Muda, produced in 2010 by Astro Oasis. Since then, other television stations in Malaysia have also adopted this format. Using uses and gratification as a theoretical framework, a major focus of this paper was to examine the effects of Islamic reality shows on its audience, specifically on the parasocial relationships formed between Twitter users and their favorite Islamic reality show personality. It was predicted that active social media users would be more inclined to watch Islamic reality shows because of specific Twitter habits related to the show, and level of religiosity. A survey was conducted among students taking introductory Human Sciences and Islamic Revealed Knowledge subjects from the International Islamic University of Malaysia (IIUM). Among others, evidence from this research suggests that being relatable to viewers is important for mediated characters. Specifically, the level of parasocial interaction was found to significantly influence motivation to use Twitter, and intention to watch Islamic reality shows in the future, because of their Twitter use. However, religiosity did not influence intention to watch Islamic reality shows. The implications of these findings on the role of parasocial interaction, and the effects of social media on television viewing were discussed in this paper. IIUM Press 2017-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/61048/1/Final%20Article%20December%202017.pdf Tengku Mohd Azzman, Tengku Siti Aisha and Shariffadeen, Mohd Azzman and A.Manaf, Aini Maznina (2017) Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use. Intellectual Discourse, 25 (Special Issue). pp. 637-659. ISSN 0128-4878 E-ISSN 2289-5639 http://journals.iium.edu.my/intdiscourse/index.php/islam
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Tengku Mohd Azzman, Tengku Siti Aisha Shariffadeen, Mohd Azzman A.Manaf, Aini Maznina Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use
description	Islamic reality shows started in Malaysia with Imam Muda, produced in 2010 by Astro Oasis. Since then, other television stations in Malaysia have also adopted this format. Using uses and gratification as a theoretical framework, a major focus of this paper was to examine the effects of Islamic reality shows on its audience, specifically on the parasocial relationships formed between Twitter users and their favorite Islamic reality show personality. It was predicted that active social media users would be more inclined to watch Islamic reality shows because of specific Twitter habits related to the show, and level of religiosity. A survey was conducted among students taking introductory Human Sciences and Islamic Revealed Knowledge subjects from the International Islamic University of Malaysia (IIUM). Among others, evidence from this research suggests that being relatable to viewers is important for mediated characters. Specifically, the level of parasocial interaction was found to significantly influence motivation to use Twitter, and intention to watch Islamic reality shows in the future, because of their Twitter use. However, religiosity did not influence intention to watch Islamic reality shows. The implications of these findings on the role of parasocial interaction, and the effects of social media on television viewing were discussed in this paper.
format	Article
author	Tengku Mohd Azzman, Tengku Siti Aisha Shariffadeen, Mohd Azzman A.Manaf, Aini Maznina
author_facet	Tengku Mohd Azzman, Tengku Siti Aisha Shariffadeen, Mohd Azzman A.Manaf, Aini Maznina
author_sort	Tengku Mohd Azzman, Tengku Siti Aisha
title	Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use
title_short	Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use
title_full	Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use
title_fullStr	Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use
title_full_unstemmed	Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use
title_sort	following islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use
publisher	IIUM Press
publishDate	2017
url	http://irep.iium.edu.my/61048/ http://irep.iium.edu.my/61048/ http://irep.iium.edu.my/61048/1/Final%20Article%20December%202017.pdf
first_indexed	2023-09-18T21:26:34Z
last_indexed	2023-09-18T21:26:34Z
_version_	1777412231466582016

Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use

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