Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use
Islamic reality shows started in Malaysia with Imam Muda, produced in 2010 by Astro Oasis. Since then, other television stations in Malaysia have also adopted this format. Using uses and gratification as a theoretical framework, a major focus of this paper was to examine the effects of Islamic real...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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IIUM Press
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/61048/ http://irep.iium.edu.my/61048/ http://irep.iium.edu.my/61048/1/Final%20Article%20December%202017.pdf |