Technological development and its impact on audience reception: A longitudinal study of IIUM.FM
In 2011, a study was conducted to look at the audience reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study identified that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/59956/ http://irep.iium.edu.my/59956/15/USIM%20-%20Technological%20development%20and%20its%20impact%20audience%20reception-2.pdf http://irep.iium.edu.my/59956/9/59956-program.pdf |