A study on the boycott motivations of Malaysian non-Muslims
Purpose This paper aims to examine non-Muslim consumers’ willingness and motivation to boycott American-based companies operating in Malaysia, where Islam is prominent. The underlying base used in this study is an on-going boycott spurred by the Palestinian/Israel conflict in the Middle East. De...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Ltd.
2016
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/58163/ http://irep.iium.edu.my/58163/ http://irep.iium.edu.my/58163/ http://irep.iium.edu.my/58163/1/A%20study%20on%20the%20boycott%20motivations%20of%20Malaysian%20non-Muslims.pdf http://irep.iium.edu.my/58163/7/58163_A%20study%20on%20the%20boycott%20motivations%20_scopus.pdf |