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A study on the boycott motivations of Malaysian non-Muslims

A study on the boycott motivations of Malaysian non-Muslims

Purpose This paper aims to examine non-Muslim consumers’ willingness and motivation to boycott American-based companies operating in Malaysia, where Islam is prominent. The underlying base used in this study is an on-going boycott spurred by the Palestinian/Israel conflict in the Middle East. De...

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Bibliographic Details
Main Authors: Abdul-Talib, Asmat-Nizam, Abd-Latif, Samshul-Amry, Abd-Razak, Ili-Salsabila
Format: Article
Language:English
English
Published: Emerald Group Publishing Ltd. 2016
Subjects:
HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/58163/
http://irep.iium.edu.my/58163/
http://irep.iium.edu.my/58163/
http://irep.iium.edu.my/58163/1/A%20study%20on%20the%20boycott%20motivations%20of%20Malaysian%20non-Muslims.pdf
http://irep.iium.edu.my/58163/7/58163_A%20study%20on%20the%20boycott%20motivations%20_scopus.pdf
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http://irep.iium.edu.my/58163/
http://irep.iium.edu.my/58163/
http://irep.iium.edu.my/58163/
http://irep.iium.edu.my/58163/1/A%20study%20on%20the%20boycott%20motivations%20of%20Malaysian%20non-Muslims.pdf
http://irep.iium.edu.my/58163/7/58163_A%20study%20on%20the%20boycott%20motivations%20_scopus.pdf

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