The importance of loyalty card days: A study on Malaysian customers
The purpose of this research is to investigate significance and effectiveness of Loyalty Card’s Day in Malaysia as one of the marketing strategies from the perspectives of customers that have the necessary purchasing power. This study is performed by using two techniques: the first one is by revie...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Eco Science Net
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/58109/ http://irep.iium.edu.my/58109/ http://irep.iium.edu.my/58109/1/THE%20IMPORTANCE%20OF%20LOYALTY%20CARD%20DAYS.pdf |