The importance of loyalty card days: A study on Malaysian customers

The purpose of this research is to investigate significance and effectiveness of Loyalty Card’s Day in Malaysia as one of the marketing strategies from the perspectives of customers that have the necessary purchasing power. This study is performed by using two techniques: the first one is by revie...

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Main Authors:	Jan, Muhammad Tahir, de Jager, Johan
Format:	Article
Language:	English
Published:	Eco Science Net 2017
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/58109/ http://irep.iium.edu.my/58109/ http://irep.iium.edu.my/58109/1/THE%20IMPORTANCE%20OF%20LOYALTY%20CARD%20DAYS.pdf

id	iium-58109
recordtype	eprints
spelling	iium-581092017-11-05T17:30:10Z http://irep.iium.edu.my/58109/ The importance of loyalty card days: A study on Malaysian customers Jan, Muhammad Tahir de Jager, Johan HF5001 Business. Business Administration The purpose of this research is to investigate significance and effectiveness of Loyalty Card’s Day in Malaysia as one of the marketing strategies from the perspectives of customers that have the necessary purchasing power. This study is performed by using two techniques: the first one is by reviewing previous studies and literature reviews on the effectiveness of Loyalty Card itself and the significant of Loyalty Card’s Day, whereas the second technique was conducting a survey by distributing questionnaires to the sample of 210 customers. The main results were: half of the respondents have 1-3 loyalty cards. Vast majority of the respondents are well aware of what loyalty cards imply. Over half of the respondents prefer discounts as benefit on their loyalty cards. However, people are more interested in stores which provide high quality products, good customer service and reputation as compared to having a discount on loyalty card’s day. Eco Science Net 2017 Article PeerReviewed application/pdf en http://irep.iium.edu.my/58109/1/THE%20IMPORTANCE%20OF%20LOYALTY%20CARD%20DAYS.pdf Jan, Muhammad Tahir and de Jager, Johan (2017) The importance of loyalty card days: A study on Malaysian customers. Actual Problems of Economics, 8 (194). pp. 30-38. ISSN 1993-6788 http://eco-science.net/downloads.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Jan, Muhammad Tahir de Jager, Johan The importance of loyalty card days: A study on Malaysian customers
description	The purpose of this research is to investigate significance and effectiveness of Loyalty Card’s Day in Malaysia as one of the marketing strategies from the perspectives of customers that have the necessary purchasing power. This study is performed by using two techniques: the first one is by reviewing previous studies and literature reviews on the effectiveness of Loyalty Card itself and the significant of Loyalty Card’s Day, whereas the second technique was conducting a survey by distributing questionnaires to the sample of 210 customers. The main results were: half of the respondents have 1-3 loyalty cards. Vast majority of the respondents are well aware of what loyalty cards imply. Over half of the respondents prefer discounts as benefit on their loyalty cards. However, people are more interested in stores which provide high quality products, good customer service and reputation as compared to having a discount on loyalty card’s day.
format	Article
author	Jan, Muhammad Tahir de Jager, Johan
author_facet	Jan, Muhammad Tahir de Jager, Johan
author_sort	Jan, Muhammad Tahir
title	The importance of loyalty card days: A study on Malaysian customers
title_short	The importance of loyalty card days: A study on Malaysian customers
title_full	The importance of loyalty card days: A study on Malaysian customers
title_fullStr	The importance of loyalty card days: A study on Malaysian customers
title_full_unstemmed	The importance of loyalty card days: A study on Malaysian customers
title_sort	importance of loyalty card days: a study on malaysian customers
publisher	Eco Science Net
publishDate	2017
url	http://irep.iium.edu.my/58109/ http://irep.iium.edu.my/58109/ http://irep.iium.edu.my/58109/1/THE%20IMPORTANCE%20OF%20LOYALTY%20CARD%20DAYS.pdf
first_indexed	2023-09-18T21:22:08Z
last_indexed	2023-09-18T21:22:08Z
_version_	1777411952460431360

The importance of loyalty card days: A study on Malaysian customers

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