Do marketing strategies have significant influence on usage of credit cards? empirical evidence from Malaysia
This study explores the impact of marketing strategies of credit card providers on credit card users in Malaysia. It investigates customers’ perception of credit card products, promotions, pricing and place strategies. Credit card usage patterns are observed in terms of card possession, usage frequ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
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UPM Press
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/55533/ http://irep.iium.edu.my/55533/1/009%20Pertanika%20Siti%20Rahayu.pdf http://irep.iium.edu.my/55533/2/55533_do%20marketing%20strategies_SCOPUS.pdf |