A conceptual business model of e-fashion: harnessing on big data and analytics
The purpose of this paper is to purpose big data CRM to all online fashion market. This idea has the potential to enhance the system at managing customer data and also the process of order. An ordered set of option for customer to buy online. Desire factors like muslimah modern style where found to...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Publish Journal
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/54678/ http://irep.iium.edu.my/54678/ http://irep.iium.edu.my/54678/1/IJCSITR_Jan2017_ConceptualBizModel_E-Fashion.pdf |