Local economic benefit in shopping and transportation: a study on tourists’ expenditure in Melaka, Malaysia

This study investigated the tourists’ expenditure pattern in Melaka city and its contribution to the local economy. Chi-square Automatic Interaction Detection (CHAID) was chosen to model the interaction for domestic and inbound tourists in transportation and shopping sectors and subsequently identif...

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Bibliographic Details
Main Authors: Mohamed Osman, Mariana, Ab Rahman, Syakir Amir, Bachok, Syahriah, Ibrahimy, Muhammad Ibn
Format: Article
Language:English
Published: Elsevier 2016
Subjects:
Online Access:http://irep.iium.edu.my/52141/
http://irep.iium.edu.my/52141/
http://irep.iium.edu.my/52141/
http://irep.iium.edu.my/52141/1/Local%20economic%20benefit%20in%20shopping%20and%20transportation%20%20a%20study%20on%20tourists%20expenditure%20in%20Melaka%20Malaysia.pdf