Measuring halal brand association (HalBA) for Islamic banks

Purpose: The main purpose of this paper is to develop a reliable and valid scale for measuring halal brand association (HalBA) for Islamic banks. Brand association is a core dimension of brand equity that Islamic bank managers need to develop to maintain competitiveness. Using the process proposed b...

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Bibliographic Details
Main Authors: Maulan, Suharni, Omar, Nor Asiah, Ahmad, Maisarah
Format: Article
Language:English
English
Published: Emerald Group Publishing Ltd. 2016
Subjects:
Online Access:http://irep.iium.edu.my/50499/
http://irep.iium.edu.my/50499/
http://irep.iium.edu.my/50499/
http://irep.iium.edu.my/50499/1/50499_Measuring%20halal%20brand.pdf
http://irep.iium.edu.my/50499/2/50499_Measuring%20halal%20brand_SCOPUS.pdf