Measuring halal brand association (HalBA) for Islamic banks
Purpose: The main purpose of this paper is to develop a reliable and valid scale for measuring halal brand association (HalBA) for Islamic banks. Brand association is a core dimension of brand equity that Islamic bank managers need to develop to maintain competitiveness. Using the process proposed b...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Ltd.
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/50499/ http://irep.iium.edu.my/50499/ http://irep.iium.edu.my/50499/ http://irep.iium.edu.my/50499/1/50499_Measuring%20halal%20brand.pdf http://irep.iium.edu.my/50499/2/50499_Measuring%20halal%20brand_SCOPUS.pdf |