The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia
This study examined the integrated marketing communication (IMC) campaign of a tourism village (Desa Wisata) named Gubugklakah (later DWG) in Malang, Eastern Java, Indonesia. In 2010, a group of students from Gadjah Mada University had the idea of turning Gubugklakah into a tourism village becaus...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/49600/ http://irep.iium.edu.my/49600/10/49600%20THE%20FACETS%20MODEL%20OF.pdf |