Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP

In 2007, the Malaysian Ministry of International Trade and Industry set up the Halal Industry Development Corporation (HDC) to spearhead the government initiatives towards evolving Malaysia into a global hub for the halal industry. Among the main activities of HDC is to develop and promote halal par...

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Main Authors:	Islam, Rafikul, Madkouri, Fatima
Format:	Conference or Workshop Item
Language:	English English
Published:	2015
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/47708/ http://irep.iium.edu.my/47708/1/AHP_paper_on_HALMAS_Parks.pdf http://irep.iium.edu.my/47708/3/MCDM_at_Hamburg.pdf

id	iium-47708
recordtype	eprints
spelling	iium-477082016-01-27T03:32:22Z http://irep.iium.edu.my/47708/ Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP Islam, Rafikul Madkouri, Fatima HF5001 Business. Business Administration In 2007, the Malaysian Ministry of International Trade and Industry set up the Halal Industry Development Corporation (HDC) to spearhead the government initiatives towards evolving Malaysia into a global hub for the halal industry. Among the main activities of HDC is to develop and promote halal parks. Upon selecting an operator entrusted to run a particular park, tenants then occupy the parks to carry out manufacturing, service activities, and various logistics operations. HALMAS is an accreditation status given to the operators, logistics companies, and other tenant companies upon successfully meeting the requirements set by the HDC Halal Parks Development Guidelines. It enables its beneficiaries to enjoy incentives made available through and managed by HDC. Tenant companies from seven HALMAS Parks participated in this study and expressed their expectations and satisfaction on running the parks. An importance-performance analysis (IPA) approach was adopted to come up with the Importance-Performance Matrix that enables HDC to focus on the areas requiring remedial actions. The study also highlights the necessity of a ranking system for HALMAS Parks. In consultation with the tenant companies and independent evaluators, the ranking criteria have been identified and the absolute measurement process of AHP has been applied to complete the ranking exercise. 2015-08-02 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/47708/1/AHP_paper_on_HALMAS_Parks.pdf application/pdf en http://irep.iium.edu.my/47708/3/MCDM_at_Hamburg.pdf Islam, Rafikul and Madkouri, Fatima (2015) Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP. In: 23rd International Conference on Multiple Criteria Decision Making (MCDMK 2015), 2nd-7th Aug. 2015, Hamburg, Germany. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Islam, Rafikul Madkouri, Fatima Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
description	In 2007, the Malaysian Ministry of International Trade and Industry set up the Halal Industry Development Corporation (HDC) to spearhead the government initiatives towards evolving Malaysia into a global hub for the halal industry. Among the main activities of HDC is to develop and promote halal parks. Upon selecting an operator entrusted to run a particular park, tenants then occupy the parks to carry out manufacturing, service activities, and various logistics operations. HALMAS is an accreditation status given to the operators, logistics companies, and other tenant companies upon successfully meeting the requirements set by the HDC Halal Parks Development Guidelines. It enables its beneficiaries to enjoy incentives made available through and managed by HDC. Tenant companies from seven HALMAS Parks participated in this study and expressed their expectations and satisfaction on running the parks. An importance-performance analysis (IPA) approach was adopted to come up with the Importance-Performance Matrix that enables HDC to focus on the areas requiring remedial actions. The study also highlights the necessity of a ranking system for HALMAS Parks. In consultation with the tenant companies and independent evaluators, the ranking criteria have been identified and the absolute measurement process of AHP has been applied to complete the ranking exercise.
format	Conference or Workshop Item
author	Islam, Rafikul Madkouri, Fatima
author_facet	Islam, Rafikul Madkouri, Fatima
author_sort	Islam, Rafikul
title	Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
title_short	Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
title_full	Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
title_fullStr	Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
title_full_unstemmed	Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
title_sort	assessing and ranking halmas parks in malaysia: an application of importance-performance analysis and ahp
publishDate	2015
url	http://irep.iium.edu.my/47708/ http://irep.iium.edu.my/47708/1/AHP_paper_on_HALMAS_Parks.pdf http://irep.iium.edu.my/47708/3/MCDM_at_Hamburg.pdf
first_indexed	2023-09-18T21:07:51Z
last_indexed	2023-09-18T21:07:51Z
_version_	1777411053520420864

Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP

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