Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP

In 2007, the Malaysian Ministry of International Trade and Industry set up the Halal Industry Development Corporation (HDC) to spearhead the government initiatives towards evolving Malaysia into a global hub for the halal industry. Among the main activities of HDC is to develop and promote halal par...

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Bibliographic Details
Main Authors: Islam, Rafikul, Madkouri, Fatima
Format: Conference or Workshop Item
Language:English
English
Published: 2015
Subjects:
Online Access:http://irep.iium.edu.my/47708/
http://irep.iium.edu.my/47708/1/AHP_paper_on_HALMAS_Parks.pdf
http://irep.iium.edu.my/47708/3/MCDM_at_Hamburg.pdf