Students’ colour perception and preference: an empirical analysis of its relationship

In learning environment, colour is believe to be able to cause positive or negative behaviour such as avoidance or withdrawal behaviour; affecting performance and stimulate senses. It is learned that visual stimulation contributes to improvement of attention span, develops cognitive abilities and re...

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Main Authors:	Ab Jalil, Nurlelawati, Mohd. Yunus, Rodzyah, S. Said, Normahdiah
Format:	Article
Language:	English
Published:	Elsevier 2013
Subjects:	NA4170 Public buildings NA6600 Education buildings NK1700 Interior decoration. House decoration
Online Access:	http://irep.iium.edu.my/47075/ http://irep.iium.edu.my/47075/ http://irep.iium.edu.my/47075/ http://irep.iium.edu.my/47075/1/Nurlelawati_Colour_Perception_and_Preference.pdf

id	iium-47075
recordtype	eprints
spelling	iium-470752016-03-04T08:08:06Z http://irep.iium.edu.my/47075/ Students’ colour perception and preference: an empirical analysis of its relationship Ab Jalil, Nurlelawati Mohd. Yunus, Rodzyah S. Said, Normahdiah NA4170 Public buildings NA6600 Education buildings NK1700 Interior decoration. House decoration In learning environment, colour is believe to be able to cause positive or negative behaviour such as avoidance or withdrawal behaviour; affecting performance and stimulate senses. It is learned that visual stimulation contributes to improvement of attention span, develops cognitive abilities and refresh one’s perception towards his environment but varied due to differences of gender and background. This paper focuses on perception and preferences of colours for hostel room as a learning environment amongst undergraduate students at Universiti Teknologi MARA and Universiti Putra Malaysia. It aims to verify the previous findings concerning preference differences among gender in a population and extends the method using visible colour survey. 798 students who are also the hostel residents aged between 19 to 27 years old took part in this random survey. The survey recorded patterns of students’ colour preferences and recommendation colour for their hostel rooms. The preference survey includes 11 colours (red, blue, green, pink, purple, brown, orange, yellow, white, black and gray) together with colour description in value and saturation level with five point Likert scales. Furthermore, the respondents were asked to indicate 12 emotional responses and nominated their preferred colour directly using visible colour survey method from a three dimensional unit of Munsell Colour Tree. The analysis reveals various patterns of colour preferences when the colour options are visible between genders which significantly influence their preference behaviour. The outcomes become the turning point to investigate the effects of colour on students’ alertness during learning activity based on subjects’ preferences and existing colour theory. Elsevier 2013-10-10 Article PeerReviewed application/pdf en http://irep.iium.edu.my/47075/1/Nurlelawati_Colour_Perception_and_Preference.pdf Ab Jalil, Nurlelawati and Mohd. Yunus, Rodzyah and S. Said, Normahdiah (2013) Students’ colour perception and preference: an empirical analysis of its relationship. Procedia Social and Behavioral Sciences, 90. pp. 575-582. ISSN 1877-0428 http://www.sciencedirect.com/science/article/pii/S1877042813020168 10.1016/j.sbspro.2013.07.128
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	NA4170 Public buildings NA6600 Education buildings NK1700 Interior decoration. House decoration
spellingShingle	NA4170 Public buildings NA6600 Education buildings NK1700 Interior decoration. House decoration Ab Jalil, Nurlelawati Mohd. Yunus, Rodzyah S. Said, Normahdiah Students’ colour perception and preference: an empirical analysis of its relationship
description	In learning environment, colour is believe to be able to cause positive or negative behaviour such as avoidance or withdrawal behaviour; affecting performance and stimulate senses. It is learned that visual stimulation contributes to improvement of attention span, develops cognitive abilities and refresh one’s perception towards his environment but varied due to differences of gender and background. This paper focuses on perception and preferences of colours for hostel room as a learning environment amongst undergraduate students at Universiti Teknologi MARA and Universiti Putra Malaysia. It aims to verify the previous findings concerning preference differences among gender in a population and extends the method using visible colour survey. 798 students who are also the hostel residents aged between 19 to 27 years old took part in this random survey. The survey recorded patterns of students’ colour preferences and recommendation colour for their hostel rooms. The preference survey includes 11 colours (red, blue, green, pink, purple, brown, orange, yellow, white, black and gray) together with colour description in value and saturation level with five point Likert scales. Furthermore, the respondents were asked to indicate 12 emotional responses and nominated their preferred colour directly using visible colour survey method from a three dimensional unit of Munsell Colour Tree. The analysis reveals various patterns of colour preferences when the colour options are visible between genders which significantly influence their preference behaviour. The outcomes become the turning point to investigate the effects of colour on students’ alertness during learning activity based on subjects’ preferences and existing colour theory.
format	Article
author	Ab Jalil, Nurlelawati Mohd. Yunus, Rodzyah S. Said, Normahdiah
author_facet	Ab Jalil, Nurlelawati Mohd. Yunus, Rodzyah S. Said, Normahdiah
author_sort	Ab Jalil, Nurlelawati
title	Students’ colour perception and preference: an empirical analysis of its relationship
title_short	Students’ colour perception and preference: an empirical analysis of its relationship
title_full	Students’ colour perception and preference: an empirical analysis of its relationship
title_fullStr	Students’ colour perception and preference: an empirical analysis of its relationship
title_full_unstemmed	Students’ colour perception and preference: an empirical analysis of its relationship
title_sort	students’ colour perception and preference: an empirical analysis of its relationship
publisher	Elsevier
publishDate	2013
url	http://irep.iium.edu.my/47075/ http://irep.iium.edu.my/47075/ http://irep.iium.edu.my/47075/ http://irep.iium.edu.my/47075/1/Nurlelawati_Colour_Perception_and_Preference.pdf
first_indexed	2023-09-18T21:07:00Z
last_indexed	2023-09-18T21:07:00Z
_version_	1777410999835426816

Students’ colour perception and preference: an empirical analysis of its relationship

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