Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach

The practice of Marketing is the engine of all types of business. This book is entitles ‘Contemporary Marketing Concepts and Conceptual Thoughts- A knowledge-Building Approach ’, its contents draw heavily in developing conceptual framework, a term which has produced from the imagination of the aca...

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Bibliographic Details
Main Authors: Rahman, Muhammad Sabbir, Osman , Bin Mohamad, Md. Ashraful , Azam Khan, Mrs. Yunita , Agustian Minjalnis
Format: Book
Language:English
Published: TIJ Research Publications PTE. LTD 2015
Subjects:
Online Access:http://irep.iium.edu.my/46001/
http://irep.iium.edu.my/46001/7/ContempMarketingConceptsAndConceptualThoughts-AKnowledgeBuildingApp.pdf