Differences in service quality of retail banking between Auckland and Kuala Lumpur
The consciousness of service quality has been catching the light worldwide. The aim of this paper is to identify the differences in service quality of retail banking between Auckland and Kuala Lumpur. This research surveyed a sample of 236 bank customers from both places, consisting 115 New Zealande...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Business Institute
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/44662/ http://irep.iium.edu.my/44662/ http://irep.iium.edu.my/44662/1/44662_Differences_in_service_quality.pdf |