Purchase intention of foreign products: a study on Bangladeshi consumer perspective

The current research aims to investigate various factors that influence consumers’ intention of buying foreign products. The data were collected by means of self-structured questionnaires from a total of 260 Bangladeshi consumers residing in the two major cities of the country, Dhaka and Chittagon...

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Main Authors:	Haque, A. K. M. Ahasanul, Anwar, Naila, Yasmin, Farzana, Sarwar, Abdullah, Ibrahim, Zariyah, Momen, Abdul
Format:	Article
Language:	English
Published:	SAGE Open 2015
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/44370/ http://irep.iium.edu.my/44370/ http://irep.iium.edu.my/44370/ http://irep.iium.edu.my/44370/1/Journal_Paper_1.pdf

id	iium-44370
recordtype	eprints
spelling	iium-443702017-11-10T08:39:48Z http://irep.iium.edu.my/44370/ Purchase intention of foreign products: a study on Bangladeshi consumer perspective Haque, A. K. M. Ahasanul Anwar, Naila Yasmin, Farzana Sarwar, Abdullah Ibrahim, Zariyah Momen, Abdul HF5001 Business. Business Administration The current research aims to investigate various factors that influence consumers’ intention of buying foreign products. The data were collected by means of self-structured questionnaires from a total of 260 Bangladeshi consumers residing in the two major cities of the country, Dhaka and Chittagong. At the initial stage, statistical analyses, particularly descriptive analysis as well as exploratory factor analysis, were conducted using SPSS, after which structural equation modeling was run by using AMOS. The findings have established that brand image and quality of foreign products carry significant positive influence on purchase intention of foreign products. However, religiosity leaves a significant negative effect on the purchase intention of foreign products. Furthermore, findings have also revealed that the image of the country of origin carries a significant positive effect on brand image but ethnocentrism carries a significant negative effect on perceptions about the quality of foreign products in their purchase intention. The major contribution of the current study is that it focuses on Bangladesh, as there is a vacuum in contemporary literature on this topic in the context of Bangladeshi consumers. The findings derived from the study could facilitate marketers in the creation of effective marketing strategies and at the same time are also valuable for academicians as well as consumers at large. SAGE Open 2015 Article PeerReviewed application/pdf en http://irep.iium.edu.my/44370/1/Journal_Paper_1.pdf Haque, A. K. M. Ahasanul and Anwar, Naila and Yasmin, Farzana and Sarwar, Abdullah and Ibrahim, Zariyah and Momen, Abdul (2015) Purchase intention of foreign products: a study on Bangladeshi consumer perspective. Sage Open Journal (April ). pp. 1-12. ISSN sgo.sagepub.com sgo.sagepub.com 10.1177/2158244015592680
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Anwar, Naila Yasmin, Farzana Sarwar, Abdullah Ibrahim, Zariyah Momen, Abdul Purchase intention of foreign products: a study on Bangladeshi consumer perspective
description	The current research aims to investigate various factors that influence consumers’ intention of buying foreign products. The data were collected by means of self-structured questionnaires from a total of 260 Bangladeshi consumers residing in the two major cities of the country, Dhaka and Chittagong. At the initial stage, statistical analyses, particularly descriptive analysis as well as exploratory factor analysis, were conducted using SPSS, after which structural equation modeling was run by using AMOS. The findings have established that brand image and quality of foreign products carry significant positive influence on purchase intention of foreign products. However, religiosity leaves a significant negative effect on the purchase intention of foreign products. Furthermore, findings have also revealed that the image of the country of origin carries a significant positive effect on brand image but ethnocentrism carries a significant negative effect on perceptions about the quality of foreign products in their purchase intention. The major contribution of the current study is that it focuses on Bangladesh, as there is a vacuum in contemporary literature on this topic in the context of Bangladeshi consumers. The findings derived from the study could facilitate marketers in the creation of effective marketing strategies and at the same time are also valuable for academicians as well as consumers at large.
format	Article
author	Haque, A. K. M. Ahasanul Anwar, Naila Yasmin, Farzana Sarwar, Abdullah Ibrahim, Zariyah Momen, Abdul
author_facet	Haque, A. K. M. Ahasanul Anwar, Naila Yasmin, Farzana Sarwar, Abdullah Ibrahim, Zariyah Momen, Abdul
author_sort	Haque, A. K. M. Ahasanul
title	Purchase intention of foreign products: a study on Bangladeshi consumer perspective
title_short	Purchase intention of foreign products: a study on Bangladeshi consumer perspective
title_full	Purchase intention of foreign products: a study on Bangladeshi consumer perspective
title_fullStr	Purchase intention of foreign products: a study on Bangladeshi consumer perspective
title_full_unstemmed	Purchase intention of foreign products: a study on Bangladeshi consumer perspective
title_sort	purchase intention of foreign products: a study on bangladeshi consumer perspective
publisher	SAGE Open
publishDate	2015
url	http://irep.iium.edu.my/44370/ http://irep.iium.edu.my/44370/ http://irep.iium.edu.my/44370/ http://irep.iium.edu.my/44370/1/Journal_Paper_1.pdf
first_indexed	2023-09-18T21:03:05Z
last_indexed	2023-09-18T21:03:05Z
_version_	1777410753948549120

Purchase intention of foreign products: a study on Bangladeshi consumer perspective

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