Purchase intention of foreign products: a study on Bangladeshi consumer perspective
The current research aims to investigate various factors that influence consumers’ intention of buying foreign products. The data were collected by means of self-structured questionnaires from a total of 260 Bangladeshi consumers residing in the two major cities of the country, Dhaka and Chittagon...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Open
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/44370/ http://irep.iium.edu.my/44370/ http://irep.iium.edu.my/44370/ http://irep.iium.edu.my/44370/1/Journal_Paper_1.pdf |