An examination of cultural-economic model and public relations in the Malaysian Islamic banking system
By adopting the study by Gaither and Kandari on cultural-economic model of, the current study was designed to analyse the cultural-economic model of public relations practice of two prominent Islamic banks (full-fledged Islamic bank and Islamic window bank) in Malaysia. This study is mainly focusing...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IIUM Institute of Islamic Banking and Finance
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/43207/ http://irep.iium.edu.my/43207/ http://irep.iium.edu.my/43207/1/Mohamed_Asmy_%26_Hassanudin_2015.pdf |