Emergence of brand extension opportunities for SMEs products and services through hypermarket corporate brand
The availability of hypermarket corporate brand extension products has given those consumers who are living on a tight budget and those who are price conscious the chance to purchase basic household necessities at affordable prices. Accordingly, the enhancement of self-service shopping experience th...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/43154/ http://irep.iium.edu.my/43154/ http://irep.iium.edu.my/43154/1/Abstract_and_Schedule.pdf http://irep.iium.edu.my/43154/2/ICMAS002_-_proceedings.pdf http://irep.iium.edu.my/43154/3/Offer_letter.pdf |