Shopping day and time preferences of Malaysian hypermarket consumers
This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. D...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Australian Academy of Business and Social Sciences Pty Ltd. ACN 167 587 377
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/42418/ http://irep.iium.edu.my/42418/ http://irep.iium.edu.my/42418/1/Australian_Journal_of_Business_and_Economic_Studies_-__published.pdf |