IIUM press customer survey 2011: perception and satisfaction

Customer satisfaction is one of the factors influencing customers loyalty to certain organization (Ranjbarian, Dabestani, Khajed & Noktehden, 2001). Therefore a study on the assessment and feedback from customers to ascertain that the products and services offered by the organization are well re...

Full description

Bibliographic Details
Main Author: Wok, Saodah
Format: Monograph
Language:English
Published: s.n 2012
Subjects:
Online Access:http://irep.iium.edu.my/39637/
http://irep.iium.edu.my/39637/
http://irep.iium.edu.my/39637/1/EDW_A12-481-1272.pdf