The role of awareness in Islamic bank patronizing behavior of mauritanian: an application of TRA
This paper is aimed at examining the role of awareness and the applicability of the theory of reasoned action (TRA) in predicting the intention of people to patronize Islamic Banks in Mauritania. A total of 227 respondents were involved and structural equation model was used to measure the relations...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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IIUM Institute of Islamic Banking and Finance
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/39537/ http://irep.iium.edu.my/39537/ http://irep.iium.edu.my/39537/1/30_-_38%2C_Limam.pdf |