Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
The aim of this inquiry is to test the impact of service quality and trust on customers’ patronage intention under health insurance products in Malaysia. The research considers the moderating effects of corporate image in between, trust and customers’ patronage intention. In summation, this research...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/39261/ http://irep.iium.edu.my/39261/ http://irep.iium.edu.my/39261/2/aceb2014_submission_43.pdf http://irep.iium.edu.my/39261/3/APIA_ACEB_ProgramBook.pdf http://irep.iium.edu.my/39261/10/impact_of_service_quality.pdf |