Tourist’s preference in selection of a restaurant: testing mediating role of service quality

The aim of this research is to examine in what extent tourists’ preferences, and their satisfaction relates to their purchase intention from a restaurant. The study also considers the mediating role of service quality among the relationships. In order to test the hypothesized model, this study used...

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Main Authors:	Rahman, Muhammad Sabbir, Fadi Abdel Muniem Abdel , Fattah
Format:	Conference or Workshop Item
Language:	English English
Published:	2014
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/39058/ http://irep.iium.edu.my/39058/ http://irep.iium.edu.my/39058/1/SABBIR__thic_2014.pdf http://irep.iium.edu.my/39058/4/UIA_Muhammad_Sabbir_Rahman_%281%29.pdf

id	iium-39058
recordtype	eprints
spelling	iium-390582018-06-11T01:36:59Z http://irep.iium.edu.my/39058/ Tourist’s preference in selection of a restaurant: testing mediating role of service quality Rahman, Muhammad Sabbir Fadi Abdel Muniem Abdel , Fattah HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products The aim of this research is to examine in what extent tourists’ preferences, and their satisfaction relates to their purchase intention from a restaurant. The study also considers the mediating role of service quality among the relationships. In order to test the hypothesized model, this study used a sample of 180 tourists’ who were visited in Malaysia. The instruments were developed through the measures adapted from previous scholarly works. In addition, structural equation modeling was applied to test the proposed model. The results show that the relationships among the variables are all significant except one. Moreover, the mediating effect of service quality in between tourists’ preference and purchase intention is partial. On the other hand, the role of service quality as mediator in between the relationship between tourists’ satisfaction and their purchase intention from a restaurant was full rather partial. This study offers valuable insights for restaurant managers to aware of and to deliver consistent and attractive services to their customers by considering their preference and satisfaction through appropriate service quality components. This research contributes to the literature on tourism marketing by examining their preferences and satisfaction in choosing a restaurant. Above all, this research also used service quality as a mediating variable in between the relationship among tourist’s preferences, satisfaction towards their intention to purchase from a restaurant which is scared in the tourism marketing literature under the Malaysian tourism industry context. 2014-11-05 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/39058/1/SABBIR__thic_2014.pdf application/pdf en http://irep.iium.edu.my/39058/4/UIA_Muhammad_Sabbir_Rahman_%281%29.pdf Rahman, Muhammad Sabbir and Fadi Abdel Muniem Abdel , Fattah (2014) Tourist’s preference in selection of a restaurant: testing mediating role of service quality. In: Proceedings of the Tourism and Hospitality International Conference (THIC 2014); , 5-6 November 2014, Langkawi, Kedah. (Unpublished) http://thic-uum.com/index.php/88-slideshow/83-call-for-papers
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Rahman, Muhammad Sabbir Fadi Abdel Muniem Abdel , Fattah Tourist’s preference in selection of a restaurant: testing mediating role of service quality
description	The aim of this research is to examine in what extent tourists’ preferences, and their satisfaction relates to their purchase intention from a restaurant. The study also considers the mediating role of service quality among the relationships. In order to test the hypothesized model, this study used a sample of 180 tourists’ who were visited in Malaysia. The instruments were developed through the measures adapted from previous scholarly works. In addition, structural equation modeling was applied to test the proposed model. The results show that the relationships among the variables are all significant except one. Moreover, the mediating effect of service quality in between tourists’ preference and purchase intention is partial. On the other hand, the role of service quality as mediator in between the relationship between tourists’ satisfaction and their purchase intention from a restaurant was full rather partial. This study offers valuable insights for restaurant managers to aware of and to deliver consistent and attractive services to their customers by considering their preference and satisfaction through appropriate service quality components. This research contributes to the literature on tourism marketing by examining their preferences and satisfaction in choosing a restaurant. Above all, this research also used service quality as a mediating variable in between the relationship among tourist’s preferences, satisfaction towards their intention to purchase from a restaurant which is scared in the tourism marketing literature under the Malaysian tourism industry context.
format	Conference or Workshop Item
author	Rahman, Muhammad Sabbir Fadi Abdel Muniem Abdel , Fattah
author_facet	Rahman, Muhammad Sabbir Fadi Abdel Muniem Abdel , Fattah
author_sort	Rahman, Muhammad Sabbir
title	Tourist’s preference in selection of a restaurant: testing mediating role of service quality
title_short	Tourist’s preference in selection of a restaurant: testing mediating role of service quality
title_full	Tourist’s preference in selection of a restaurant: testing mediating role of service quality
title_fullStr	Tourist’s preference in selection of a restaurant: testing mediating role of service quality
title_full_unstemmed	Tourist’s preference in selection of a restaurant: testing mediating role of service quality
title_sort	tourist’s preference in selection of a restaurant: testing mediating role of service quality
publishDate	2014
url	http://irep.iium.edu.my/39058/ http://irep.iium.edu.my/39058/ http://irep.iium.edu.my/39058/1/SABBIR__thic_2014.pdf http://irep.iium.edu.my/39058/4/UIA_Muhammad_Sabbir_Rahman_%281%29.pdf
first_indexed	2023-09-18T20:56:06Z
last_indexed	2023-09-18T20:56:06Z
_version_	1777410314192551936

Tourist’s preference in selection of a restaurant: testing mediating role of service quality

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