Tourist’s preference in selection of a restaurant: testing mediating role of service quality
The aim of this research is to examine in what extent tourists’ preferences, and their satisfaction relates to their purchase intention from a restaurant. The study also considers the mediating role of service quality among the relationships. In order to test the hypothesized model, this study used...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/39058/ http://irep.iium.edu.my/39058/ http://irep.iium.edu.my/39058/1/SABBIR__thic_2014.pdf http://irep.iium.edu.my/39058/4/UIA_Muhammad_Sabbir_Rahman_%281%29.pdf |