A conceptual model for measuring service quality in education
Research on service quality has been an area of interest for many scholars over the last few decades. These studies came in the spot light when Parasuraman et al. (1985) introduced a multi-item scale for measuring service quality;SERVQUAL. It was revisited by many others using different industries t...
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| Format: | Monograph |
| Language: | English |
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s.n
2013
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| Online Access: | http://irep.iium.edu.my/38521/ http://irep.iium.edu.my/38521/ http://irep.iium.edu.my/38521/1/EDW_A12-506-1297.pdf |