Analyzing effects of political literature: the third-person effect on party members

Davison (1983) posited that individuals will perceive mediated messages to have their greatest impact not “on me” or you” but on them- the third person. Research suggests that people judge others to be more influenced than they are by media, advertising, libelous messages, media violence and pornogr...

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Main Authors:	Syed Abdullah Idid, Syed Arabi, Souket, Rizwanah
Format:	Conference or Workshop Item
Language:	English English
Published:	2013
Subjects:	H61 Theory. Method H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/38064/ http://irep.iium.edu.my/38064/ http://irep.iium.edu.my/38064/1/Analyzing_Effects_of_Political_Literature_-_ANPOR.pdf http://irep.iium.edu.my/38064/4/38064.pdf

id	iium-38064
recordtype	eprints
spelling	iium-380642016-03-11T08:27:18Z http://irep.iium.edu.my/38064/ Analyzing effects of political literature: the third-person effect on party members Syed Abdullah Idid, Syed Arabi Souket, Rizwanah H61 Theory. Method H61.8 Communication of information Davison (1983) posited that individuals will perceive mediated messages to have their greatest impact not “on me” or you” but on them- the third person. Research suggests that people judge others to be more influenced than they are by media, advertising, libelous messages, media violence and pornography and television drama. The theory referred to as the Third Person Effect developed on the postulation that audience members would not admit that media had any direct effect on them, but would believe that the media did effect others, the third person (Tewksbury, Moy and Weis, 2004; Price, Tewksbury and Huang, 1998). While people would discount the effects of negative or biased messages, they would, under the notion of the First Person Effect, readily admit being influenced. This study was based on studying the effects of political literature on party and opposition party supporters taking the messages to be positive to one group and biased and partisan to another group. The study focuses on the assumed effects of political literature on own party and opposition party supporters. It traces the degree of influence of Malaysia’s largest political party, Barisan Nasional (BN) political campaign materials on own supporters and on non-BN party supporters. While the Third Person Effect assumes a null or minimal effect on own self and some or strong effect on others, the question that arises are on welcoming favourable media effects on oneself and assuming unfavourable effects on others. 2013 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/38064/1/Analyzing_Effects_of_Political_Literature_-_ANPOR.pdf application/pdf en http://irep.iium.edu.my/38064/4/38064.pdf Syed Abdullah Idid, Syed Arabi and Souket, Rizwanah (2013) Analyzing effects of political literature: the third-person effect on party members. In: Asian Network for Public Opinion Research in (ANPOR) Annual Conference 2013, 21st-23rd Nov. 2013, Seoul, South Korea. (Unpublished) https://anpor.org/en/conferences/20131121/presentations.php
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H61 Theory. Method H61.8 Communication of information
spellingShingle	H61 Theory. Method H61.8 Communication of information Syed Abdullah Idid, Syed Arabi Souket, Rizwanah Analyzing effects of political literature: the third-person effect on party members
description	Davison (1983) posited that individuals will perceive mediated messages to have their greatest impact not “on me” or you” but on them- the third person. Research suggests that people judge others to be more influenced than they are by media, advertising, libelous messages, media violence and pornography and television drama. The theory referred to as the Third Person Effect developed on the postulation that audience members would not admit that media had any direct effect on them, but would believe that the media did effect others, the third person (Tewksbury, Moy and Weis, 2004; Price, Tewksbury and Huang, 1998). While people would discount the effects of negative or biased messages, they would, under the notion of the First Person Effect, readily admit being influenced. This study was based on studying the effects of political literature on party and opposition party supporters taking the messages to be positive to one group and biased and partisan to another group. The study focuses on the assumed effects of political literature on own party and opposition party supporters. It traces the degree of influence of Malaysia’s largest political party, Barisan Nasional (BN) political campaign materials on own supporters and on non-BN party supporters. While the Third Person Effect assumes a null or minimal effect on own self and some or strong effect on others, the question that arises are on welcoming favourable media effects on oneself and assuming unfavourable effects on others.
format	Conference or Workshop Item
author	Syed Abdullah Idid, Syed Arabi Souket, Rizwanah
author_facet	Syed Abdullah Idid, Syed Arabi Souket, Rizwanah
author_sort	Syed Abdullah Idid, Syed Arabi
title	Analyzing effects of political literature: the third-person effect on party members
title_short	Analyzing effects of political literature: the third-person effect on party members
title_full	Analyzing effects of political literature: the third-person effect on party members
title_fullStr	Analyzing effects of political literature: the third-person effect on party members
title_full_unstemmed	Analyzing effects of political literature: the third-person effect on party members
title_sort	analyzing effects of political literature: the third-person effect on party members
publishDate	2013
url	http://irep.iium.edu.my/38064/ http://irep.iium.edu.my/38064/ http://irep.iium.edu.my/38064/1/Analyzing_Effects_of_Political_Literature_-_ANPOR.pdf http://irep.iium.edu.my/38064/4/38064.pdf
first_indexed	2023-09-18T20:54:38Z
last_indexed	2023-09-18T20:54:38Z
_version_	1777410221669351424

Analyzing effects of political literature: the third-person effect on party members

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