Factors affecting hybrid car purchase intention in Malaysia

The paradox between mobility of private transport and the consumption of petrol poses difficulty for the Government to maintain living standard without the expense of environmental pollution. The capital used in petrol subsidies may backlash the continuous improvement for the nation. These national...

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Bibliographic Details
Main Authors: Woon, Yaw Hor, Hishamuddin, Ismail, Rahman, Muhammad Sabbir
Format: Conference or Workshop Item
Language:English
English
Published: 2014
Subjects:
Online Access:http://irep.iium.edu.my/36983/
http://irep.iium.edu.my/36983/1/Conferrence_acceptance_with_Hor.pdf
http://irep.iium.edu.my/36983/4/pdf_Full_Paper_-_Factors_Affecting_Hybrid_Car_Purchase_Intention_in_Malaysia.pdf