Can consumption make you happy? Exploring student's quality of life from marketing perspective

This present study explored the concept of quality of life (QOL) marketing from the perspective of students. Furthermore, it generated qualitative data which will open doors for future research in the same area. This study adopts a qualitative approach, using in-depth face-to-face interviews. A tota...

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Main Authors:	Jan, Muhammad Tahir, Zain, Osman M., Jehangir , Muhammad
Format:	Article
Language:	English
Published:	Management Journals, United States 2011
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/34968/ http://irep.iium.edu.my/34968/ http://irep.iium.edu.my/34968/1/Can_consumption_make_you_happy-_IJEMS_%282011%29.pdf

id	iium-34968
recordtype	eprints
spelling	iium-349682014-02-05T06:24:49Z http://irep.iium.edu.my/34968/ Can consumption make you happy? Exploring student's quality of life from marketing perspective Jan, Muhammad Tahir Zain, Osman M. Jehangir , Muhammad HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products This present study explored the concept of quality of life (QOL) marketing from the perspective of students. Furthermore, it generated qualitative data which will open doors for future research in the same area. This study adopts a qualitative approach, using in-depth face-to-face interviews. A total of twenty participants were selected from different faculties currently residing in Malaysia and Pakistan. Several procedures were applied to carry out a rigorous qualitative analysis (i.e., interview guide, audio/ video recording and field notes, prompt transcription, coding and tabulating the transcripts, direct quotes and rich data slices when presenting findings). The findings of this paper revealed that in milieu of consumption students believe that their quality of life enhance with the consumption of various products. Further, for most of the students a strong relationship with their families and loved ones is an important factor of their quality of life. Country-based population studies should be carried out in order to assess and monitor the quality of life in a standard way. Further given that this research is qualitative, there is a need to embark on empirical data gathering on the same topic. This study was conducted in Malaysia and Pakistan, where no study has been conducted to explore the quality of life marketing from student’s perspective. Moreover, Consumption, an important facet of marketing, was also explored for the first time in the QOL context. Management Journals, United States 2011 Article PeerReviewed application/pdf en http://irep.iium.edu.my/34968/1/Can_consumption_make_you_happy-_IJEMS_%282011%29.pdf Jan, Muhammad Tahir and Zain, Osman M. and Jehangir , Muhammad (2011) Can consumption make you happy? Exploring student's quality of life from marketing perspective. International Journal of Business, Management and Social Sciences, 1 (1). pp. 1-8. ISSN 2162-6359 http://www.managementjournals.org/journals/index.php/ijems
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Jan, Muhammad Tahir Zain, Osman M. Jehangir , Muhammad Can consumption make you happy? Exploring student's quality of life from marketing perspective
description	This present study explored the concept of quality of life (QOL) marketing from the perspective of students. Furthermore, it generated qualitative data which will open doors for future research in the same area. This study adopts a qualitative approach, using in-depth face-to-face interviews. A total of twenty participants were selected from different faculties currently residing in Malaysia and Pakistan. Several procedures were applied to carry out a rigorous qualitative analysis (i.e., interview guide, audio/ video recording and field notes, prompt transcription, coding and tabulating the transcripts, direct quotes and rich data slices when presenting findings). The findings of this paper revealed that in milieu of consumption students believe that their quality of life enhance with the consumption of various products. Further, for most of the students a strong relationship with their families and loved ones is an important factor of their quality of life. Country-based population studies should be carried out in order to assess and monitor the quality of life in a standard way. Further given that this research is qualitative, there is a need to embark on empirical data gathering on the same topic. This study was conducted in Malaysia and Pakistan, where no study has been conducted to explore the quality of life marketing from student’s perspective. Moreover, Consumption, an important facet of marketing, was also explored for the first time in the QOL context.
format	Article
author	Jan, Muhammad Tahir Zain, Osman M. Jehangir , Muhammad
author_facet	Jan, Muhammad Tahir Zain, Osman M. Jehangir , Muhammad
author_sort	Jan, Muhammad Tahir
title	Can consumption make you happy? Exploring student's quality of life from marketing perspective
title_short	Can consumption make you happy? Exploring student's quality of life from marketing perspective
title_full	Can consumption make you happy? Exploring student's quality of life from marketing perspective
title_fullStr	Can consumption make you happy? Exploring student's quality of life from marketing perspective
title_full_unstemmed	Can consumption make you happy? Exploring student's quality of life from marketing perspective
title_sort	can consumption make you happy? exploring student's quality of life from marketing perspective
publisher	Management Journals, United States
publishDate	2011
url	http://irep.iium.edu.my/34968/ http://irep.iium.edu.my/34968/ http://irep.iium.edu.my/34968/1/Can_consumption_make_you_happy-_IJEMS_%282011%29.pdf
first_indexed	2023-09-18T20:50:16Z
last_indexed	2023-09-18T20:50:16Z
_version_	1777409947676442624

Can consumption make you happy? Exploring student's quality of life from marketing perspective

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