Can consumption make you happy? Exploring student's quality of life from marketing perspective
This present study explored the concept of quality of life (QOL) marketing from the perspective of students. Furthermore, it generated qualitative data which will open doors for future research in the same area. This study adopts a qualitative approach, using in-depth face-to-face interviews. A tota...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Management Journals, United States
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34968/ http://irep.iium.edu.my/34968/ http://irep.iium.edu.my/34968/1/Can_consumption_make_you_happy-_IJEMS_%282011%29.pdf |