Al Wakalah and its impact on the growth and performance of Takaful companies: a Malaysian case
Marketing Islamic insurance (takaful) products does not imply exploiting the religious factor alone. Equally important is the marketing channel. As a marketing tool the agency system is vital. Insurance agents who sell policies are not employees of insurance companies. They work on a commission basi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Center for Peace and Development of the University for Peace
2004
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3469/ http://irep.iium.edu.my/3469/1/Al_wakalah_and_its_impact_on_the_growth_and_performance_of_takaful_companies.pdf |