Exposure and impact of TV Islamic reality show among Malay community

Islamic TV reality shows are popular among the Muslim community in Malaysia. The most popular one, Imam Muda, has successfully reached its target when the program has been viewed by a large of number of audience and broadcasted for the third season since its inception in 2010. Despite its popularity...

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Bibliographic Details
Main Authors: A. Manaf, Aini Maznina, Wok, Saodah, Ismail, Rizalawati, Abdul Latif, Siti Sakinah
Format: Conference or Workshop Item
Language:English
English
Published: 2013
Subjects:
Online Access:http://irep.iium.edu.my/34499/
http://irep.iium.edu.my/34499/2/prog_book_FWCII_2013.pdf
http://irep.iium.edu.my/34499/4/maznina.pdf