Measuring consumer based brand equity sportswear market in Malaysia
Today's sportswear industry is booming in Malaysia. Sportswear items became a common and popular category of consumer goods as it gives young people a more relaxed lifestyle and greater comfort. Consumers wear athletic apparel not only in sports activities alone, but also at home, in school, at...
| Main Authors: | , |
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| Format: | Monograph |
| Language: | English |
| Published: |
s.n
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/33601/ http://irep.iium.edu.my/33601/ http://irep.iium.edu.my/33601/1/EDW_A10-179-0726..pdf |