Inquisitions into the complain and the non-complain customers: the Malaysian customers’ insight
This is an inquisition study on the behaviours of Malaysian customers who complain and those who do not. Data was acquired from 214 mature working students from two Universities using two approaches. The first approach was an email-based approach that resulted in 83 returned questionnaires which acc...
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| Format: | Article |
| Language: | English |
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Centre for Promoting Ideas
2011
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| Online Access: | http://irep.iium.edu.my/3118/ http://irep.iium.edu.my/3118/ http://irep.iium.edu.my/3118/1/11.pdf |