eSurvia: a web-based survey service using fuzzy conjoint analysis
Fuzzy conjoint analysis has been employs in many studies which involving the use of Likert-scale to represent linguistic terms. It is believed that the fuzzification of this Likert-scale is more representing the vagueness content on human subjectivity in giving judgment. In this paper, we present ou...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/2923/ http://irep.iium.edu.my/2923/ http://irep.iium.edu.my/2923/ http://irep.iium.edu.my/2923/1/ESurvia_05561389.pdf |