The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention
The role of media and the mediating influence of interpersonal communication has been a major concern in election studies; especially with regard to the voting intention of youth. The audience derives their knowledge of current news and political information from the mass media, which could be the...
Main Authors: | Wok, Saodah, Syed Abdullah Idid, Syed Arabi, Moten, Abdul Rashid |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://irep.iium.edu.my/28427/ http://irep.iium.edu.my/28427/1/saodah_new_media_and_voting_-_PAPER_1372012.pdf |
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