The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention

The role of media and the mediating influence of interpersonal communication has been a major concern in election studies; especially with regard to the voting intention of youth. The audience derives their knowledge of current news and political information from the mass media, which could be the...

Full description

Bibliographic Details
Main Authors: Wok, Saodah, Syed Abdullah Idid, Syed Arabi, Moten, Abdul Rashid
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Online Access:http://irep.iium.edu.my/28427/
http://irep.iium.edu.my/28427/1/saodah_new_media_and_voting_-_PAPER_1372012.pdf