The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention

The role of media and the mediating influence of interpersonal communication has been a major concern in election studies; especially with regard to the voting intention of youth. The audience derives their knowledge of current news and political information from the mass media, which could be the...

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Main Authors:	Wok, Saodah, Syed Abdullah Idid, Syed Arabi, Moten, Abdul Rashid
Format:	Conference or Workshop Item
Language:	English
Published:	2012
Subjects:	H61.8 Communication of information JS Local government Municipal government
Online Access:	http://irep.iium.edu.my/28427/ http://irep.iium.edu.my/28427/1/saodah_new_media_and_voting_-_PAPER_1372012.pdf

id	iium-28427
recordtype	eprints
spelling	iium-284272013-07-30T02:05:55Z http://irep.iium.edu.my/28427/ The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention Wok, Saodah Syed Abdullah Idid, Syed Arabi Moten, Abdul Rashid H61.8 Communication of information JS Local government Municipal government The role of media and the mediating influence of interpersonal communication has been a major concern in election studies; especially with regard to the voting intention of youth. The audience derives their knowledge of current news and political information from the mass media, which could be the starting point for interpersonal discussion. As such, this study investigates the relationships between media influence and the mediating effect of interpersonal influence on voting intention of university students in Malaysia. The study applies the limited theory and the agenda setting theory to test the existence of the interpersonal influence in voting intention in mediating the media influence. Data were collected from 9036 undergraduate students from 20 IPTA and 8 IPTS; using questionnaire as the research instrument from March through May 2011. Data were analyzed using SPSS Win 16 for both descriptive and inferential statistics. The respondents were mainly female, Malays, from all states in Malaysia. They surf the Internet every day while were less exposed to the traditional media. They are more interested in the current news than the political news. But, it is difficult to differentiate between current and political news. The testing of the mediating effect of the interpersonal media is applicable for BN student supporters than the for the BA student supporters. Therefore, the limited theory and the agenda setting hold true for BN potential voters only. More has be studied and learned from BA potential student voters. 2012-07-18 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/28427/1/saodah_new_media_and_voting_-_PAPER_1372012.pdf Wok, Saodah and Syed Abdullah Idid, Syed Arabi and Moten, Abdul Rashid (2012) The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention. In: One-Day Seminar on Youth, Media and Politics: , 18 July 2012, IIUM. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H61.8 Communication of information JS Local government Municipal government
spellingShingle	H61.8 Communication of information JS Local government Municipal government Wok, Saodah Syed Abdullah Idid, Syed Arabi Moten, Abdul Rashid The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention
description	The role of media and the mediating influence of interpersonal communication has been a major concern in election studies; especially with regard to the voting intention of youth. The audience derives their knowledge of current news and political information from the mass media, which could be the starting point for interpersonal discussion. As such, this study investigates the relationships between media influence and the mediating effect of interpersonal influence on voting intention of university students in Malaysia. The study applies the limited theory and the agenda setting theory to test the existence of the interpersonal influence in voting intention in mediating the media influence. Data were collected from 9036 undergraduate students from 20 IPTA and 8 IPTS; using questionnaire as the research instrument from March through May 2011. Data were analyzed using SPSS Win 16 for both descriptive and inferential statistics. The respondents were mainly female, Malays, from all states in Malaysia. They surf the Internet every day while were less exposed to the traditional media. They are more interested in the current news than the political news. But, it is difficult to differentiate between current and political news. The testing of the mediating effect of the interpersonal media is applicable for BN student supporters than the for the BA student supporters. Therefore, the limited theory and the agenda setting hold true for BN potential voters only. More has be studied and learned from BA potential student voters.
format	Conference or Workshop Item
author	Wok, Saodah Syed Abdullah Idid, Syed Arabi Moten, Abdul Rashid
author_facet	Wok, Saodah Syed Abdullah Idid, Syed Arabi Moten, Abdul Rashid
author_sort	Wok, Saodah
title	The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention
title_short	The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention
title_full	The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention
title_fullStr	The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention
title_full_unstemmed	The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention
title_sort	mediating effect of interpersonal influence between mass media nfluence and university student’s voting intention
publishDate	2012
url	http://irep.iium.edu.my/28427/ http://irep.iium.edu.my/28427/1/saodah_new_media_and_voting_-_PAPER_1372012.pdf
first_indexed	2023-09-18T20:41:56Z
last_indexed	2023-09-18T20:41:56Z
_version_	1777409423066529792

The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention

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