Building consumers’ confidence in adopting e-commerce: a Malaysian case

Consumers’ confidence on the online transactions is vital for the continuous growth and development of electronic commerce. In the present study, we experimentally investigate the measures of consumers’ perceived security and privacy over online transactions as well as the perceived trust and reliab...

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Main Authors:	Ahmed, Mohiuddin, Hussein, Ramlah, Minakhatun, Rashidah, Islam, Rafikul
Format:	Article
Language:	English
Published:	Inderscience 2007
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/1/ecommerce_2007.pdf

id	iium-27727
recordtype	eprints
spelling	iium-277272017-06-15T02:42:27Z http://irep.iium.edu.my/27727/ Building consumers’ confidence in adopting e-commerce: a Malaysian case Ahmed, Mohiuddin Hussein, Ramlah Minakhatun, Rashidah Islam, Rafikul HF5001 Business. Business Administration Consumers’ confidence on the online transactions is vital for the continuous growth and development of electronic commerce. In the present study, we experimentally investigate the measures of consumers’ perceived security and privacy over online transactions as well as the perceived trust and reliability of online vendors in order to influence consumers’ overall confidence in e-commerce transactions. On the basis of responses from 163 participants, it is concluded that the major concerns in e-commerce adoption are: security and privacy over online transaction process and trust and reliability of online vendors. In order to be successful in electronic marketplace, the organisations are expected to expend their resources and exert efforts to ensure that consumers’ concerns are adequately addressed. Inderscience 2007 Article PeerReviewed application/pdf en http://irep.iium.edu.my/27727/1/ecommerce_2007.pdf Ahmed, Mohiuddin and Hussein, Ramlah and Minakhatun, Rashidah and Islam, Rafikul (2007) Building consumers’ confidence in adopting e-commerce: a Malaysian case. International Journal of Business and Systems Research, 1 (2). pp. 236-255. ISSN 1751-200X E-ISSN 1751-2018 http://www.inderscience.com/info/inarticle.php?artid=15378 10.1504/IJBSR.2007.015378
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Ahmed, Mohiuddin Hussein, Ramlah Minakhatun, Rashidah Islam, Rafikul Building consumers’ confidence in adopting e-commerce: a Malaysian case
description	Consumers’ confidence on the online transactions is vital for the continuous growth and development of electronic commerce. In the present study, we experimentally investigate the measures of consumers’ perceived security and privacy over online transactions as well as the perceived trust and reliability of online vendors in order to influence consumers’ overall confidence in e-commerce transactions. On the basis of responses from 163 participants, it is concluded that the major concerns in e-commerce adoption are: security and privacy over online transaction process and trust and reliability of online vendors. In order to be successful in electronic marketplace, the organisations are expected to expend their resources and exert efforts to ensure that consumers’ concerns are adequately addressed.
format	Article
author	Ahmed, Mohiuddin Hussein, Ramlah Minakhatun, Rashidah Islam, Rafikul
author_facet	Ahmed, Mohiuddin Hussein, Ramlah Minakhatun, Rashidah Islam, Rafikul
author_sort	Ahmed, Mohiuddin
title	Building consumers’ confidence in adopting e-commerce: a Malaysian case
title_short	Building consumers’ confidence in adopting e-commerce: a Malaysian case
title_full	Building consumers’ confidence in adopting e-commerce: a Malaysian case
title_fullStr	Building consumers’ confidence in adopting e-commerce: a Malaysian case
title_full_unstemmed	Building consumers’ confidence in adopting e-commerce: a Malaysian case
title_sort	building consumers’ confidence in adopting e-commerce: a malaysian case
publisher	Inderscience
publishDate	2007
url	http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/1/ecommerce_2007.pdf
first_indexed	2023-09-18T20:41:06Z
last_indexed	2023-09-18T20:41:06Z
_version_	1777409370303234048

Building consumers’ confidence in adopting e-commerce: a Malaysian case

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