Building consumers’ confidence in adopting e-commerce: a Malaysian case
Consumers’ confidence on the online transactions is vital for the continuous growth and development of electronic commerce. In the present study, we experimentally investigate the measures of consumers’ perceived security and privacy over online transactions as well as the perceived trust and reliab...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience
2007
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/1/ecommerce_2007.pdf |