Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing

The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature over the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially these days. The questions that then arise are: what are the ante...

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Main Authors:	Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani, Razali, Siti Salwani
Format:	Article
Language:	English
Published:	International Shari'ah Research Academy for Islamic Finance (ISRA) 2012
Subjects:	H Social Sciences (General) HF5387 Business ethics HF5410 Marketing. Distribution of products HF5437 Purchasing. Selling. Sales personnel. Sales executives HG8011 Insurance
Online Access:	http://irep.iium.edu.my/26706/ http://irep.iium.edu.my/26706/ http://irep.iium.edu.my/26706/1/paper_isra_with_hanum.pdf

id	iium-26706
recordtype	eprints
spelling	iium-267062014-06-12T06:52:05Z http://irep.iium.edu.my/26706/ Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani H Social Sciences (General) HF5387 Business ethics HF5410 Marketing. Distribution of products HF5437 Purchasing. Selling. Sales personnel. Sales executives HG8011 Insurance The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature over the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially these days. The questions that then arise are: what are the antecedents that significantly contribute to building and maintaining a long-term buyer-seller relationship, and what are the outcomes of a strong buyer-seller relationship? Discussions of relationship marketing have even gained popularity in the Asian literature since 2000; yet research conducted on the issue of Malaysian Islamic financial institutions is very scarce. The existence of a gap in the Asian literature on this topic has led the researchers to develop a suitable theoretical framework of Islamic relationship marketing for Islamic financial institutions, particularly the takaful industry. The study expects that the framework of Islamic relationship marketing will be a reference material for players in the takaful industry in strengthening their relationship with their customers. Indeed, a strong agent-customer relationship will ensure the development of the takaful industry in the future. International Shari'ah Research Academy for Islamic Finance (ISRA) 2012 Article PeerReviewed application/pdf en http://irep.iium.edu.my/26706/1/paper_isra_with_hanum.pdf Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani and Razali, Siti Salwani (2012) Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing. ISRA International Journal of Islamic Finance, 4 (1). pp. 81-97. ISSN 0128-1976 http://isra.my/publications/journal-english/current-issues/volume-3-dec-2011.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General) HF5387 Business ethics HF5410 Marketing. Distribution of products HF5437 Purchasing. Selling. Sales personnel. Sales executives HG8011 Insurance
spellingShingle	H Social Sciences (General) HF5387 Business ethics HF5410 Marketing. Distribution of products HF5437 Purchasing. Selling. Sales personnel. Sales executives HG8011 Insurance Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing
description	The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature over the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially these days. The questions that then arise are: what are the antecedents that significantly contribute to building and maintaining a long-term buyer-seller relationship, and what are the outcomes of a strong buyer-seller relationship? Discussions of relationship marketing have even gained popularity in the Asian literature since 2000; yet research conducted on the issue of Malaysian Islamic financial institutions is very scarce. The existence of a gap in the Asian literature on this topic has led the researchers to develop a suitable theoretical framework of Islamic relationship marketing for Islamic financial institutions, particularly the takaful industry. The study expects that the framework of Islamic relationship marketing will be a reference material for players in the takaful industry in strengthening their relationship with their customers. Indeed, a strong agent-customer relationship will ensure the development of the takaful industry in the future.
format	Article
author	Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani
author_facet	Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani
author_sort	Che Mohd Salleh, Marhanum
title	Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing
title_short	Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing
title_full	Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing
title_fullStr	Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing
title_full_unstemmed	Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing
title_sort	building agent-customer relationship in the takaful industry: a framework of islamic relationship marketing
publisher	International Shari'ah Research Academy for Islamic Finance (ISRA)
publishDate	2012
url	http://irep.iium.edu.my/26706/ http://irep.iium.edu.my/26706/ http://irep.iium.edu.my/26706/1/paper_isra_with_hanum.pdf
first_indexed	2023-09-18T20:39:45Z
last_indexed	2023-09-18T20:39:45Z
_version_	1777409285539495936

Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing

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