A structural equation modelling approach to validate the dimensions of SERVPERF in airline industry of Malaysia
perspectives of Malaysian passengers by replicating the factors used in an earlier study by Cronin and Taylor and to address the implication of culture on their choice. Design/methodology/approach – The selection criteria examined in this study were the items included in the SERVPERF measuremen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society For Science And Nature (SFSN)
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/26697/ http://irep.iium.edu.my/26697/ http://irep.iium.edu.my/26697/1/2012-_Dimensions_of_SERVPERF_in_airline_industry.pdf |