Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran
This study gives a reports on e-service quality and consumer purchase intention toward online ticketing, in this research we tried to find out why some group of people have stick to traditional channel for their purchase and some other group prefer to use online channel as a tool of shopping. The...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IACSIT Press
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/26609/ http://irep.iium.edu.my/26609/ http://irep.iium.edu.my/26609/1/Service_Quality_and_Consumer_Purchasing_Intention_-_conf.pdf |