Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran

This study gives a report on e-service quality and consumer purchase intention towards online ticketing. In this research, the reasons why some people remain committed to the traditional method of purchasing materials while others have embraced the use of online channels were investigated. The outco...

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Main Authors:	Nikhashemi, Seyed Rajab, Haque, A. K. M. Ahasanul, Yasmin, Farzana, Khatibi, Ali
Format:	Article
Language:	English
Published:	Society of Business and Management Dynamics 2012
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/26603/ http://irep.iium.edu.my/26603/ http://irep.iium.edu.my/26603/1/Service_quality_and_influencing_factor_on_consumer_purchase_intention_of_online_Ticketing_An_empirical_study_in_Iran.pdf

id	iium-26603
recordtype	eprints
spelling	iium-266032012-11-12T00:10:43Z http://irep.iium.edu.my/26603/ Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran Nikhashemi, Seyed Rajab Haque, A. K. M. Ahasanul Yasmin, Farzana Khatibi, Ali HF5001 Business. Business Administration This study gives a report on e-service quality and consumer purchase intention towards online ticketing. In this research, the reasons why some people remain committed to the traditional method of purchasing materials while others have embraced the use of online channels were investigated. The outcome of this study is a comprehensively integrated framework that can be utilized by the policy makers and business enterprises to understand significant relationships among dimensions of e-service quality, perceive of usability, perceived risk and internet knowledge. Also, this research considered how price perception and online trust can be utilized in understanding the consumers’ purchase intention towards online ticketing. In addition, another factor which has made this study very sophisticated is the e-service quality aspect which has significant effect on consumer purchase intention behavior to have online purchase. However, further research is needed to examine these factors in Iran with additional samples before generalization can be made. Furthermore, it is also necessary to review consumer purchasing behavior in taking decision to use internet as means of purchasing online rather than the traditional way. Society of Business and Management Dynamics 2012-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/26603/1/Service_quality_and_influencing_factor_on_consumer_purchase_intention_of_online_Ticketing_An_empirical_study_in_Iran.pdf Nikhashemi, Seyed Rajab and Haque, A. K. M. Ahasanul and Yasmin, Farzana and Khatibi, Ali (2012) Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran. Business Management Dynamics, 1 (7). pp. 22-30. ISSN 2047-7031 http://bmdynamics.com/publication_abstract.php?c_id=45&id=7
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Nikhashemi, Seyed Rajab Haque, A. K. M. Ahasanul Yasmin, Farzana Khatibi, Ali Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran
description	This study gives a report on e-service quality and consumer purchase intention towards online ticketing. In this research, the reasons why some people remain committed to the traditional method of purchasing materials while others have embraced the use of online channels were investigated. The outcome of this study is a comprehensively integrated framework that can be utilized by the policy makers and business enterprises to understand significant relationships among dimensions of e-service quality, perceive of usability, perceived risk and internet knowledge. Also, this research considered how price perception and online trust can be utilized in understanding the consumers’ purchase intention towards online ticketing. In addition, another factor which has made this study very sophisticated is the e-service quality aspect which has significant effect on consumer purchase intention behavior to have online purchase. However, further research is needed to examine these factors in Iran with additional samples before generalization can be made. Furthermore, it is also necessary to review consumer purchasing behavior in taking decision to use internet as means of purchasing online rather than the traditional way.
format	Article
author	Nikhashemi, Seyed Rajab Haque, A. K. M. Ahasanul Yasmin, Farzana Khatibi, Ali
author_facet	Nikhashemi, Seyed Rajab Haque, A. K. M. Ahasanul Yasmin, Farzana Khatibi, Ali
author_sort	Nikhashemi, Seyed Rajab
title	Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran
title_short	Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran
title_full	Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran
title_fullStr	Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran
title_full_unstemmed	Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran
title_sort	service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in iran
publisher	Society of Business and Management Dynamics
publishDate	2012
url	http://irep.iium.edu.my/26603/ http://irep.iium.edu.my/26603/ http://irep.iium.edu.my/26603/1/Service_quality_and_influencing_factor_on_consumer_purchase_intention_of_online_Ticketing_An_empirical_study_in_Iran.pdf
first_indexed	2023-09-18T20:39:35Z
last_indexed	2023-09-18T20:39:35Z
_version_	1777409275284422656

Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran

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