Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran
This study gives a report on e-service quality and consumer purchase intention towards online ticketing. In this research, the reasons why some people remain committed to the traditional method of purchasing materials while others have embraced the use of online channels were investigated. The outco...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society of Business and Management Dynamics
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/26603/ http://irep.iium.edu.my/26603/ http://irep.iium.edu.my/26603/1/Service_quality_and_influencing_factor_on_consumer_purchase_intention_of_online_Ticketing_An_empirical_study_in_Iran.pdf |